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PICTS Lab Kodak Portra 400 preset

Create Cohesive, Consistent Visual Branding with Film Look Lightroom Presets

February 17, 2023

In today's visual-centric world, branding is essential for any business or individual looking to stand out from the crowd. One way to create a cohesive, consistent visual brand is by using film look Lightroom presets.

By applying presets to your images, you can achieve a consistent look and feel across your visual content. This is especially important for businesses looking to establish a strong brand identity and attract customers through their visual marketing efforts.

PICTS Lab Ilford HP5 Preset

Here are some tips on how to use film look Lightroom presets to create cohesive, consistent visual branding:

  1. Choose a Preset Collection: Select a preset collection that matches your brand's style and aesthetic. PICTS Lab presets offer a range of film look presets to suit any brand's needs, from warm and vintage tones to cool and modern looks.

  2. Apply Consistently: Once you've selected a preset, apply it consistently to all of your images. This will create a cohesive and professional look that will be easily recognizable to your audience.

  3. Tweak as Needed: Don't be afraid to tweak the preset settings to achieve the desired effect. By adjusting settings like exposure, contrast, and saturation, you can make the preset your own and tailor it to your specific needs.

  4. Use Across Multiple Platforms: Use your preset consistently across all of your visual content, including social media posts, website images, and marketing materials. This will help to establish a consistent brand identity across all platforms.

Using film look Lightroom presets can help you to create a strong, cohesive visual brand that will resonate with your audience. With PICTS Lab presets, you can achieve a professional, filmic look that will set your brand apart.

Have a look at the range of PICTS Lab Presets here.

Tags: film look Lightroom presets, visual branding, cohesive brand identity, preset collection, consistent look, professional look, recognizable, audience, warm tones, vintage, cool tones, modern, tweak settings, adjust, exposure, contrast, saturation, multiple platforms, social media, website images, marketing materials, PICTS Lab presets
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